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Balancing Profits & People

By Dick Biggs


"...there is something to be said for balance. To strike a balance in your life, sometimes it's important to JUST UNDERDO IT!"

--Bits & Pieces, December, 1999


For most employees to execute a reasonably balanced lifestyle, it's essential to create the proper environment for optimal work/life balance. So, what does a properly balanced organization look like?

In any successful business, there are two crucial lines. The bottom line is concerned with sales and profits. The top line is about people and their productivity. You can't have one without the other; and you shouldn't favor one over the other.

Yet, in the l990's, the major emphasis was on the bottom line. The key word was downsizing as employers slashed employees for the sake of greater profits. As a result, less people are doing more. They're stressed out, burned out and, according to an article by Pamela Kruger in Fast Company, they are "wondering if there really is any way to 'balance' work and family."

If you're an employee, the answer is yes, but only if senior leadership sets the example. In interviews with managers and employees across the nation, I've uncovered 10 sobering observations:

  • There's a view that balanced living is talked about a lot by senior leadership, but nothing is done to create the proper environment for it to happen.


  • There's a consensus that senior leadership is modeling excessive weekday and weekend work because that's what it takes to get the job done.


  • There's a frustration that a balanced lifestyle can't be maintained without repercussions from senior leadership.


  • There's a strong opinion that the competitive nature of senior leadership makes it difficult to live out many of the corporation's core values.


  • There's an attitude that everything is a priority with senior leadership.


  • There's a significant gap between the high expectations of senior leadership and the perception of its employees and managers to fulfill these expectations.


  • There's a pervasive feeling that there are too many time-consuming meetings resulting in information-overload.


  • There's an overwhelming resentment due to the volume of e-mail, voice mail and paperwork generated by senior leadership.


  • There's a need for better teamwork and communication between senior leadership and the field.


  • There's a sense of guilt due to a lack of time spent on personal and family matters.

In an Aon Consulting survey entitled America @ Work, 1800 employers were asked what determines a strong workforce commitment. This survey revealed l7 loyalty factors, with No. l being "management's recognition of the importance of personal and family time."

In Grow To Be Great...Breaking The Downsizing Cycle, authors Dwight Gertz and Joao Baptista argue that "no company ever shrank to greatness." In its zeal for better bottom lines, corporate America has chopped the top line that produces sales and profits in the first place. Eventually, the bottom line will suffer unless senior leadership is willing to act on these 10 observations.

Fortunately, there are signs of good news. Addressing "young Americans" in its December 22, 1999 issue, The Kiplinger Letter offered this sage advice: "Try not to measure your success solely by material well-being. A balanced life, with time for your family, friends and helping others in your community, will give you the greatest personal satisfaction."

The message is crystal clear for corporations in the 21st century. Bottom line success will be in direct proportion to the success of the top line--productive people who've learned to balance the work they do with the lives they lead because senior leadership set the example.

                              

If you and your organization are struggling to balance healthy profits with healthy people, please e-mail or call Dick Biggs at (770) 886-3035 for more information.